Cartier, When the Object Becomes a Symbol

Some brands create objects. Others create symbols. Cartier belongs to the second category. Founded in 1847 in Paris, it quickly became known as the jeweller of kings and the jewellery house of royal courts.

In this tenth episode of The Bag Affair, Eliza talks about the panther, the nail turned icon, and a maison where what endures is never the object. It is what it represents. Because in true luxury, pieces are not merely worn. They are owned.

In luxury, what endures is never the object. It is what it represents.